The Dainty way to Eat A Hamburger

A Japanese hamburger chain, Freshness Burger, found that while men loved their flagship large Classic Burger, women rarely ordered it. It turns out the women did not want to open their mouths wide in front of men, because a small mouth, or ochobo, is more attractive. That's not problem with noodles or food that can be cut into small pieces, but it's hard to eat a large sandwich without opening your mouth.  

The restaurant responded with a new burger wrapper called the Liberation Wrapper, which is folded in a way that covers the lower half of a woman's face as she bites into the burger. It is also decorated with the lower half of a model's face, in order to maintain the illusion of a dainty face with a closed mouth. The result? Sales of the Classic Burger to women are up 213%! -via Buzzfeed

Commenting is closed.

We hope you like this article!
Please help us grow by sharing:

Get Updates In Your Inbox

Free weekly emails, plus get access
to subscriber-only prizes.

We won't share your email. You can cancel at any time.
Email This Post to a Friend
"The Dainty way to Eat A Hamburger"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window
neat stories? Like us on Facebook!
Close: I already like you guys!