Hello Kitty Beer

Oh, that Hello Kitty. She's got everything: spa, jet plane, restaurant, gold business card, castle (yes, Hello Kitty castle) ... the list goes on. It's enough to drive one mad with envy.

And if you want to drown your sorrow at your comparative lack of everything when compared to Hello Kitty, then this is the perfect drink: Hello Kitty Beer.

There are six Hello Kitty beers, which come in easy-drinking fruit flavors like peach, lemon-lime, passion fruit, and banana. They have about half the alcohol content of mainstream American beers - a Budweiser runs 5 percent alcohol-by-volume, where the Hello Kitty brews range from 2.3 percent to 2.8 percent.

“The beers were introduced in Taiwan, and are now also available in China, where flavored beer is a new trend in the market,” David Marchi, senior director of brand management and marketing for Sanrio, the company that created Hello Kitty, told TODAY.com. He confirmed that Sanrio licensed the beer, brewed by the Taiwan Tsing Beer Company.

Jim Galligan of TODAY has the full story.


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