Wolverine's most identifiable features are his claws which, along with his entire skeleton, have been coated in the virtually indestructible metal adamantium.
This advanced alloy is strong enough to stand up to a good smashing from an angry Hulk, so it's no surprise that an hydraulic press doesn't do much of anything against Wolvie's claws.
Still, there's something delightfully geeky about watching the press smash down on Wolvie's claws as they sink into the steel base like hot butter. (NSFW due to language)
This Hydraulic Press Channel video is a clever way to advertise the new Marvel movie Logan, which is in theaters March 3rd, and it's a good example of how to do an online promo the right way.