Do Ovulating Women Buy Sexier Clothes?

A research study, about to be published in the Journal of Consumer Research, suggests that women who are ovulating tend to buy sexier clothes.
"Our mating choices need to be optimized at that time, so we need to make sure that we’re looking good," Durante said. "Since poor mating choices have very high consequences when you’re ovulating, it makes sense that you need to really be on your game."

Who needs and ovulation kit when you can just track your lingerie expenditures?


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