Nothing says “waiting for the bus” like the smell of baked potatoes. Okay, clearly that sentence didn’t make sense, and people usually don’t want to think about food while they’re waiting for the bus. And the sad truth is this bus stop is probably going to smell like the worst scents a human beings can muster in a few weeks anyway, so why bother with a gimmicky ad?

Well, the folks at McCain Foods are betting that these bus stop ads, with the scent of a baked potato available at the push of a button, will help them sell their Ready Made Jacket Potatoes.And there are coupons available, in case you decide to grab a box on the way home.

Maybe they’re on to something, but I’ve personally never wanted to think about food while waiting for the bus, and bus stops in my town tend to be akin to outhouses, without that crucial front door. But what do you think-are scented advertisements a good idea, or are they a real stinker?

Link

You have to wonder if the eight-foot-tall woman has to pay extra to get her legs waxed. Or is the aesthetician just very small? There’s some question of whether this picture is a Photoshop disaster or just a photo taken at a strange angle. What do you think? Link

Hooters, the chain restaurant that is built around showing off women’s *ahem* assets, is getting an extremely unlikely crossover in their Japanese restaurants as they introduce Hello Kitty elements just in time for Valentine’s Day.

Apparently, the Japanese don’t feel like characters intended for children should be kept separate from adult and sexually suggestive merchandising, which makes me wonder-where do they actually draw the line?

And were those Hello Kitty “personal massagers” I saw online actually licensed by Sanrio? Ewwwww!

Link

How do you tout the benefits of your fancy-schmancy lawn mower? Lawn mower maker Jacoben turned to advertising icon Stan Freberg to create (now classic) ad campaign.

Stan's answer? Compare it to a sheep. The Presurfer has the video clip: Link

Do you watch the Super Bowl for the sports or the commercials? Back in the 1960s, a 30-second ad spot cost about $42,000. Now, it's $3.5 million, a whopping 8,300% increase. And something that costs that much money ought to be good, right?

This one above from 1973 is Noxzema's "Creamed" ad with football star Joe Namath and pre-"Charlie's Angels" Farrah Fawcett.

The Los Angeles Times has the timeline of the Best Super Bowl commercials through the years: Link

AMC is promoting the return of the TV show Mad Men with a minimalist poster showing a falling man, with a blank expanse around him. The only other thing the poster contains is the date at the bottom right. That’s just asking to be embellished, and plenty of folks have great ideas about what to add. Gothamist asked for submissions,  and has been collecting the “improvements” to post for your pleasure. Link to gallery one. Link to gallery two. -via Laughing Squid

Who showed up in MetLife's toon-filled Super Bowl ad? And can you find Waldo? Cartoonist Mark Anderson has the answers (and one question in his blog - see if you can identify the mystery character): Link - Thanks Mark!

Look back at those screencaps! You’ve never enjoyed anything as much as those children did those chocolate cakes. They make fudge smoothies (which, we’re sorry, is a bad idea how? That’s the entire business model of Cold Stone Creamery) and even build whole fortresses out of chocolate; that’s like the most fun afternoon of anybody’s childhood. Have you guys never seen Willy Wonka and the Chocolate Factory? It’s like all the best parts of that movie come to life, and without all the child murder.

Other campaigns managed to make drugs and venereal disease look attractive. Read about them all at Cracked. Link

This Super Bowl commercial from Budweiser Canada features two recreational league hockey teams in Port Credit, Ontario. No, it’s not an original idea, but it is done well in this instance. The ad will not be broadcast in the U.S. so we have to show it to you here. -via Buzzfeed

Now this is advertising so clever it's criminal: Y&R agency in Amsterdam, The Netherlands came up with an unusual ad to feature the slim LG's new TV. Hit play or go to Link [YouTube] - via Ads of the World

When a five-year-old girl recognizes your brand logo, you’ve done it right. Of course, when your dad is in the logo design business, you might have a leg up. Adam Ladd’s daughter knows her logos, but as far as big cats go. she just likes cheetahs. -via Laughing Squid

The upcoming film Chronicle is a dark story about teenage boys who develop superpowers. To promote it, marketers made RC planes that look like human beings and flew them around New York City.

-via Colossal | Chronicle Movie Trailer

This ad for Moe’s Southwestern Grill shows either how terrible or awesome microwaves are. I had no idea that bar soap would do that in a microwave.

Question: what would happen if you tried to microwave a microwave?

-via NotCot

Michel Gondry produced this ad for Sunshine Sakae, a Japanese department store. The store connection will eventually become clear, although you may be giggling too much to catch it. (via The Daily What)

DC Comics has been making some ambitious moves lately, from a logo re-design to a 52 title relaunch, but their newest move should prove to be most heroic-a charity called We Can Be Heroes which will raise money to benefit humanitarian efforts in Africa. Here’s the dollars and cents of it all:

Donations of any amount made at the We Can Be Heroes site will reportedly be matched by DC Entertainment 100 percent, with 50 percent of branded “We Can Be Heroes” online merchandise sales being donated to the fund (unless you buy in Maine, Massachusetts and Alabama). Between these and other efforts, DC says that its three WCBH partners will receive a combined total of at least $2 million over the next two years.

Caped superfolks in print are fine, but stepping up to the plate and making a difference in the real world is truly noble indeed!

Link  –via ComicsAlliance

This optical illusion street art was placed on the road outside of Universal Studios: Japan to promote their new Flying Snoopy ride. The characters can only be seen properly crossing the road from the right perspective and then voila! Peanuts-Abbey Road parody! What a creative and cute way to advertise a new ride!

Link

Animation studio Virtual Republic turned classical music by German composer Ferdinand Ries into a rollercoaster ride for this clever ad for the Zurich Chamber Orchestra.

The musical notes are synchronized, so the visual part of the rollercoaster ride actually match what you hear.

Hit play or go to Link [Vimeo] - via The Atlantic

Allegedly, this is a photo of an electronic billboard in Odessa, Ukraine crashing. But those of us who understand that the entire universe is actually a holographic projection around the Earth know the truth. Worse: the universe runs on Windows.

Link -via Boing Boing

Volkswagen unveils their Super Bowl ad campaign. If you sold cars and were going to advertise during a football game, it only makes sense that you would feature dogs barking the Imperial March. Makes perfect sense! -via reddit

Remember libraries? You know, the place where they have books you can borrow for free?

Well, the Milwaukee Public Library has a pretty nifty ad campaign poking fun at social media while urging you to read a book. Via copyranter.

The South African division of the fast food chain Wimpy provides menus in Braille. To get the word out, its chefs produced hamburger buns with sesame seeds carefully arranged on the surface to spell out words in Braille. At the link, you can watch a video of visually impaired people reacting to the burgers.

Link -via NotCot

I don’t know what Mannings is advertising here, but it’s a lovely story of selfless devotion nonetheless. A Babelfish translation of the related site offered no help, but if you can read Chinese, you may be able to clue us in. Link -via Everlasting Blort

I’m not going to explain this one, because the denouement is more fun than seeing it coming. Don’t adjust your sound -there isn’t any. -via reddit

(YouTube Link)

Continuing the parade of “dear god, make it stop!” inducing advertising for The Phantom Menace in 3D, a new animated commercial has emerged for Lipton Brisk Iced Tea that, I must admit, is beautifully animated and very cute.

There’s even a mobile app centered around the battle between Yoda and Darth Maul, which you can check out here.  Now, why do I have the feeling that these ads are going to look a whole lot better than a 3d converted version of The Phantom Menace?

–via The Mary Sue

The word below the swoosh is “run”. Annie Chiu designed this and other unconventional street advertisements to encourage you to purchase Nike running gear.

Link -via Blame It on the Voices

In what is sure to be the wackiest food marketing campaign yet, the French fast food chain Quick have released their Force burgers, to promote the release of The Phantom Menace in 3d.

This bold, and absolutely disgusting looking, burger features a bun that is dyed black, ensuring that only a true Sith Lord will want to have anything to do with it!

What do you think-would you eat a burger with a black bun, or is the color enough to put you off the Vader deluxe?

Link

[YouTube Clip]

Well, Children's Healthcare of Atlanta is trying. It's battling childhood obesity (Georgia is ranked second highest in the United States) with its new ad campaign, which has been labeled "grim" and "building a climate of hate" by critics.

The ads, which appear on the campaign’s website, strong4life.com, are modeled after blunt — but effective — campaigns attacking methamphetamine use and smoking.

In one spot, an overweight girl named Maritza says: “My doctors say I have something called hypertension. I’m really scared.” And in another, that ends with “Being fat takes the fun out of being a kid,” a child named Tina says she doesn’t like going to school because the other kids pick on her.

Critics say the ads will further ostracize children such as Tina. In posts on the Strong4Life Facebook page, they accuse the campaign of building a “climate of hate.”

What do you think? Will that be effective?

Carrie Teegardin of the Atlanta Journal-Constitution has the story: Link | Strong4Life website

Photoshop Disasters is always good for a laugh -or a nightmare. I may be seeing this model and her “elbow that won’t quit” in my dreams for some time to come. She is one of the Top 10 Photoshop Disasters of 2011, but she’s not #1. Link

Man, Christmas seems to come and go faster each year! These ads harken back to a simpler time, a time when cowboys were all the rage, and gun ads were allowed to appeal to kids during the holidays.

It’s a nice bit of nostalgia, and a few of the pics in this gallery are definitely chuckle worthy. Just don’t shoot your eye out!

Link –via BoingBoing

Is Santa an elitist grouch who doesn't "do poor countries"? That's the swipe that UNICEF's new Christmas seems to say!

A new UNICEF-Sweden commercial is taking a swipe at Santa Claus. In the video [...], Santa begins by laughing at his desk while he examines toys. Then he picks up a box filled with UNICEF (United Nations Children's Fund) medical supplies — malaria tablets, rehydration bags, polio vaccines — destined for an impoverished country. Santa scoffs: "All this stuff goes to poor kids, like in Africa?" Santa then looks at a gift card the United Nations relief organization sends to people when someone makes a donation in their name. "What am I supposed to say when I give this out? 'Here's a picture of the gift you never got?' Come on. I don't do poor countries."

Link

Although they lack Chewbacca‘s vocal range, the dogs in this Purina ad can impressively bark out a tune. Be sure to take them caroling with you this year.

-via Ace of Spades HQ

(YouTube Link)

The Russian mob is powerless against the magic experienced while eating in Burger King restaurants, at least according to this wacky Russian commercial. It’s like clubbing and a magic show, all while chowing down on tasty burgers!

–via Geekosystem

Some advertisers have relied on product placement (think James Bond stopping mid-gunfight for a refreshing sip of Heineken). Others have attempted to make their ads so entertaining that people will watch them in spite of the sales pitch. And then there’s the more mischievous route — the grassroots, take-it-to-the-streets method — and that’s where guerrilla marketing comes in.

Dirt-cheap and chock full of trickery, guerrilla marketing is advertising with a wink. The successful campaigns usually corral attention through subversive means before revealing their true purpose, and they distinguish themselves by being so clever that even once the bait and switch is revealed, there’s no negative outcry.

In other words, even though consumers know they’ve been duped, the reaction amounts to nothing more than a bashful, “Oh Pepsi! We can’t stay mad at you!”

And it’s with that good-humored and awe-inspired mindset that we pay homage to the best “gotcha” moments in advertising.

1. The Blair Witch Project

Arguably the most important aspect of a successful guerrilla campaign is staying one step ahead of the public. As consumers become more attuned to ad agency efforts, marketers have to figure out how to attack the mob from unexpected angles. The brand standard for catching the public off guard? 1999′s The Blair Witch Project. With no stars, no script, and a budget of around $50,000, University of Central Florida Film School pals Daniel Myrick and Eduardo Sánchez successfully scrubbed out the line between reality and fiction.

The film’s tagline set the stage: “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later, their footage was found.” Audiences were expected to believe what they were watching — shaky, low-quality videotape of three runny-nosed kids weeping in the woods — was an edited-down version of real recovered footage. And while it was certainly an inventive way to challenge the boundaries of cinematic storytelling (not to mention justifying the low-budget look of the film), Blair Witch didn’t exactly seem poised to rival Titanic. That is, until an inventive guerrilla marketing scheme was devised.

To ease the suspension of disbelief and stir up some buzz, Sánchez created a Web site devoted to the Blair Witch — a fictitious, woods-based specter who’d been snapping up Maryland kids for the last century. Although the legend was created out of whole cloth, it was soon snapped up by gullible Interneters everywhere, and a first-ballot hall of fame urban legend was born. Pretty soon, thousands of people were terrified of the Blair Witch. Even when the actors who played the “film students” started showing up (alive) doing interviews about the movie, many across the country refused to believe the Blair Witch wasn’t real.

From that point, the “I’ve got to see for myself” effect took over, and Blair Witch dominated at the box office. Considered the most effective horror hoax since Orson Welles’ The War Of The Worlds broadcast, the film grossed $250 million worldwide. Not a bad return for Artisan Entertainment, which paid only $1 million for the flick after its Sundance screening.

2. Acclaim Entertainment

Nowhere are the semi-criminal aspects of guerrilla marketing more important than in pitching to video gamers. Regular folks might occasionally enjoy being duped by an unusually clever campaign, but gamers seem to suck down daring and deception like a Big Gulp of Mountain Dew. The more the stunts flaunt the law, the more the gaming demographic seems to like them.

The undisputed high-score holder in this renegade arena is Acclaim Entertainment, a plucky little company that began as a one-room outfit in Oyster Bay, New York, and bloomed into a multinational juggernaut. Eschewing artistry in favor of an “all publicity is good publicity” philosophy, Acclaim stirs up the stuffy types — and then laughs all the way to the bank. One of its bedrock tactics is to offer people money for performing some insane stunt on behalf of its upcoming game. Prior to the release of “Turok: Evolution,” for instance, the company offered £500 to the first five U.K. citizens who’d legally change their names to Turok. (Almost 3,000 people tried to claim the prize.) Later, promoting the release of “Shadow Man 2,” Acclaim announced it would pay the relatives of the recently deceased to place promotional ads on the headstones of their dearly departed. The company said the promotional fee might “particularly interest poorer families.”

The latter campaign was, of course, shouted down. But Acclaim blew it off and said the whole thing was a joke — right after its name had been conveniently plastered all over the headlines. In fact, many of the company’s schemes are designed to die on the vine that way. Acclaim actually counts on law enforcement and city officials to shut down their antics — preferably as publicly as possible. In 2002, the company announced its plans to promote “Gladiator: Sword of Vengeance” using something called “bloodvertising.” Touting it as the bloodiest game of all time, Acclaim said it was developing bus shelter ads that would seep a red, blood-like substance onto city sidewalks throughout the course of seven days. Officials thought that might not be in the best taste, so the campaign was aborted, as the world looked on. Also in 2002, Acclaim offered to pay all speeding tickets incurred in the U.K. on the day its racing game “Burnout 2″ was released. Naturally, the bobbies balked, feeling that removing the consequences for speeding might encourage people to speed. Acclaim judiciously rescinded the offer, but, yet again, not before the name “Burnout 2″ was burned into the public consciousness.

3. Half.com

The thing about Internet domain names is that they’re frequently difficult to remember. They have “krayzee” spellings, or “numb3rs” in them, or they’re only tangentially related to the products they offer. (What does “fogdog” have to do with sports equipment, anyway?) And in 1999, name recognition was one of the main problems facing half.com, an eBay-esque online marketplace that allows people to sell used items for fixed prices without the hassle of an auction. “There is such a dot-com clutter out there,” half.com CEO Joshua Kopelman said at the time. “We wanted to do something innovative to get some visibility in the crowd.”

That something turned out to be giving the 360-person town of Halfway, Oregon, $100,000 and a new computer lab to rename itself half.com for one year. When media outlets picked up the story, half.com (both town and Web site) got some much-needed publicity. Within weeks of its launch, the site was covered by the Today show, The Wall Street Journal, and The New York Times. Time magazine even called the renaming arrangement “one of the greatest publicity coups in history.”

The man who literally put half.com on the map was the site’s then VP of marketing, Mark Hughes. Hughes, who is now proprietor of buzzmarketing.com, managed to generate so much publicity for half.com that only three weeks after the renaming was announced, eBay snapped it up for a cool $313 million. And while half.com is probably the most successful town/product renaming event in history, it’s not the only one. In 1950, Hot Springs, New Mexico, rechristened itself Truth or Consequences after a popular game show, and in 2005, Clark, Texas, decided to go by DISH, Texas, in exchange for a decade of free satellite TV.

4. Booty Call

It’s not easy to draw attention to yourself on the streets of New York, but Manhattan commuters took notice in 2004 when a group of scantily-clad (and extremely fit) boys and girls dashed around Grand Central Station flashing underwear with “Booty Call” printed across their shapely backsides. Drivers and passersby whipped out camera phones and digicams, and soon, pictures of the “Booty Call” flasher brigade were zooming around the internet.

The unprecedented display of indecent exposure turned out to be a publicity stunt executed by a company called (forgive us) ass-vertise.com. Booty Call was a new butt-building fitness class being hosted at the New York Health & Racquet Club. “It was fantastic,” said Jay Travis, brand manager for the club. “It would have cost us half  million dollars to get that kind of publicity.” What kind of publicity did he get? In addition to the live eyes that saw the booties in question, some 800,000 interested parties followed the Booty Call trail to a website explaining the promotion.

5. Aqua Teen Hunger Force Colon Movie Film for Theaters

For every guerrilla marketing campaign, there is a guerrilla marketing cautionary tale that illustrates just how thin the line between creativity and criminality can be. And no better example exists than the 2007 effort to promote Aqua Teen Hunger Force Colon Movie Film for Theaters -a movie about an anthropomorphic crime-fighting happy meal that never actually fights any crime.

Basically, the whole hullabaloo began when a couple of Beantowners got freaked out by the sight of a Lite-Brite attached to an underpass. The board depicted a Moonite -an alien character from the Cartoon Network’s popular animated program Aqua Teen Hunger Force- “flipping the bird” at oncoming traffic. Although instantly recognizable to anyone who’d seen the show, the presence of a battery-powered circuit board carefully rigged to the support system of a bridge struck some Bostonians as menacing, and the police were summoned.

Fearing a terrorist attack, Boston authorities shut down major road and waterways to investigate the installations and even summoned bomb squads to destroy at least one of the devices. Early in the fiasco, stunned Gen-Xers began trying to explain what the LED boards represented, but the company who created and distributed the devices, Interence, Inc., made the mistake of not immediately speaking up. The hesitation later resulted in two freelance video artists, Peter Berdovsky and Sean Stevens, being arrested for placing “hoax devices.” Eventually, Turner Broadcasting -which operated Cartoon network- ‘fessed up, admitting they’d placed the devices in 10 cities as part of a guerrilla campaign. Turner paid $1 million to federal, state, and local agencies in Massachusetts to cover the investigation costs and a second $1 million in goodwill funding. And while the charges against the two artists were dropped, the general manager of the Cartoon Network stepped down in the wake of the incident.

While the TV show on which the film is based got an immediate 20-percent ratings boost, it’s still unknown what effect, if any, the incident had on ATHFCMFFT‘s box office sales. But one thing is clear: If you’re going to buy the municipality of Boston a present, don’t get it a Lite-Brite.

6. Obey: Andre The Giant Has A Posse

Most marketing ploys are created to promote a product, but the global rash of stickers, posters, and stencils reading “Andre The Giant Has A Posse” exist only to urge people to question their surroundings. In essence, it’s an ad campaign against advertising.

As subversive as it is pervasive, what became known as the “Obey Giant” campaign began when Rhode Island School of Design art student Shepard Fairey made a bunch of stickers and started putting them up around Providence. Mimicking Soviet-style propaganda posters, the stickers featured the unlikely visage of late professional wrestler Andre “The Giant” Roussimoff accompanied by messages like “Obey” and “Andre the Giant Has A Posse.” The stickers’ message was unclear — yet clearly counterculture. It resonated with local skateboarders, rockers, and other underground types, and soon, many were asking to join in the fun. The stickers spread underground to New York, Los Angeles, and Boston, and within a few years, they were all over the world.

The Obey Giant campaign is the kind of thing that, once you see it for the first time, you start to see it everywhere. The stickers are hip and cryptic, and they capitalize on the fact that most people think it’s cool to be part of something not everyone understands. Beyond that, the campaign does have a high-minded mission — to create a kind of emptiness in the observer. The propaganda orders a person to do something (“obey”), but the viewer doesn’t know what to do or how to obey. Fairey hopes this confusion will make people question other directives they receive visually — namely, in ads.

These days, Fairey heads up a design and marketing company that reps youth-targeted brands, such as Pepsi and Universal Pictures. An anti-advertising ad campaign staged by a big-shot advertiser? It doesn’t get much more guerrilla than that.

7. Court TV

“Hi Steven,” started the billboard that suddenly appeared near Times Square in 2006. “Do I have your attention now? I know all about her, you dirty, sneaky, immoral, unfaithful, poorly-endowed slimeball. Everything’s caught on tape. Your (soon-to-be-ex) wife, Emily.”

As you might imagine, this little love note caught the attention of a lot of people, and more than a few of them raced to the Internet to find out who Emily was and what she had planned. Turns out, Emily was keeping a blog (thatgirlemily.blogspot.com) of her vengeful activities, which included giving away bottles from Steven’s prize wine collection and listing his work number as the contact for a “fabulous 750 square foot studio in Soho for a steal -$300/month.” Oh, and she also posted video clips of his adulterous shenanigans on YouTube.

The website quickly registered more than 1 million hits, and the billboard zipped across blogs and news sites around the world. As word spread, however, it came out that identical billboards were currently decrying Steven not only elsewhere in New York, but also in Los Angeles and Chicago. Was Steven simply a well-traveled adulterer, or was something fishy going on?

E-detectives everywhere picked up the scent, and within days, Emily and her familial woes were exposed as a guerrilla campaign promoting the second season of Court TV’s Parco P.I. -a docudrama series revealing the exploits of a private investigator. the network’s in-house marketing department had devised the campaign in an effort to create a believable female character who might hire a private investigator like the one on the show. They wanted the “Scorned Woman” campaign to raise awareness about the program and hoped it would give the public a chance to play detective themselves.

With millions of hits registered and millions of “fwd: Check out this site!” emails speeding across the globe, the ads were an unmitigated success. As with all great guerrilla campaigns, the ruse was so clever that, rather than sulking about being duped, people reacted with a collective, “Nice one. You got us.” They continued to forward the site to their friends, and the show continued enjoying increased exposure.

8. Médecins du Monde

Not all guerrilla campaigns are about the money. In fact, one of the cleverest and most altruistic grassroots marketing efforts was pulled off by a group called Médecins du Monde — an international humanitarian organization devoted to providing care for vulnerable populations around the world.

In late 2005, the French branch of the organization staged an extremely effective campaign to draw attention to the plight of the homeless in Paris. Christened the “tent city” initiative, the group distributed some 300 “two-second tents” to destitute Parisians sleeping outdoors. Equipped with the rapid-deploying tents (which didn’t require poles or pins), the homeless gathered in small groups of eight to 10 along the Quai d’Austerlitz and the Canal Saint-Martin. The prefab shelter, which bore the Médecins du Monde logo, drew immediate attention to the number of homeless people in the area and provoked such incredible public outrage that the city was forced to act. A rare off-season government session was convened, and officials admitted that Paris’ homeless shelters were vastly overcrowded. They immediately announced the allocation of nearly $10 million for emergency housing.

9. Vodafone

While some guerrilla campaigns border on art — baffling consumers with their cocky blend of ingenuity and imagination — others take a more boorish approach. During the 2002 Bledisloe Cup rugby match, for example, two young men suddenly burst onto the field at a crucial moment and ran across the pitch wearing nothing but the Vodafone logo painted on their backs.

Admittedly, streaking at a rugby match isn’t exactly uncommon, but sponsored streaking very much is. Adding to the drama? The fact that the match was held in Telstra Stadium — Telstra being Vodafone’s competitor.

In the end, one of the streakers was fined $3,500 (AUS), and a maelstrom of criticism was directed at Vodafone. However, millions of TV viewers witnessed the event live, and it was covered everywhere from CNN to the front page of the The Times in London. For a company seeking to sell itself as young and brash, such backlash was a ringing endorsement.

10. Batman

(YouTube link)

These day, the movie-going public is almost habitually beguiled by blockbuster summer films. Zillions of people dutifully line up to see X-Men, or Spider-Man, or Superman, or whatever the opening weekend record-demolisher will be. But this wasn’t always the case. The summer “event film” phenomenon wes a lot to a little Tim Burton flick called Batman.

months before Burton’s Batman was ever released, it was already the biggest movie of 1989. Hats, shirts, posters, sunglasses, medallions, key chains -it was virtually impossible to purchase anything that didn’t have a yellow-and-black batwing insignia emblazoned on it. And all this for a film no one had even seen! Never before had a movie reaped such rewards from word-of-mouth buzz. In fact, the marketing of Batman established a bedrock principle of guerrilla marketing -that word on the street will put more butts in the seats than any slogan or jingle. But how did Batman‘s production team succeed in getting average Joes the world over to hype their film? It all began with an attempt to assuage a couple of comic book geeks.

When word leaked out that a Burton-directed Batman film was underway, many comic book traditionalists panicked. Michael Keaton, then known mostly as a comedic presence, was slated the play the Dark Knight, which caused Batman fans to fret that the film would be nothing more than a gussied-up redux of the campy, almost farcical Batman TV series. To quell fears, the heavyweight production tandem of Peter Guber and Jon peters (Flashdance, The Color Purple, Rain Man) quickly cobbled together a teaser trailer to demonstrate the new film’s dedication to a dark, comic book style Batman. It went out to theaters nationwide and, before long, bedazzled fans everywhere were buying tickets to other movies, where they’d watch the Batman trailer and then head for the bat-exits. McDonald’s got on board offering bat-themed kid’s meals; Coke put out special cans; and there was even a tie-in novel in the works.

When the actual movie finally arrived, it premiered on more than 2,000 screens nationwide and laid waste to all existing opening weekend records. Although it has since been displaced by its descendants, Batman made more than $40 million in its first weekend (a record at that time), more than $100 million in its first ten days, and more than $410 million worldwide by the end of its theatrical run. It was the biggest earner of the year and remains one of the top-50 highest-grossing movies in American history. Yet all of that still pales in comparison to the merchandising, which made an additional $750 million.

_______________________________

The article above, written by Chris Connolly, is from the July-August 2007 issue of mental_floss magazine. It is reprinted here with permission.

Don’t forget to feed your brain by subscribing to the magazine and visiting mental_floss‘ extremely entertaining website and blog today!

(YouTube Link)

All of the games in the Katamari Damacy series have been strange to say the least, so I guess Namco Bandai figured “why not make a commercial as strange as our game?” Well, they have definitely succeeded with this billiards inspired promo, which features a pool shark slowly transforming into the Prince of the Cosmos.

–via Destructoid

Dodd’s Furniture is going where no furniture store has gone before. Where that is, I don’t know. Set your savings for stunning! -via The Daily What Geeks

The ad agency Leo Burnett, maker of clever campaigns like landmine stickers and human billboards, designed this glorious billboard. It is shaped like a fry box. Yellow lights projecting upwards like a pillar of fire guide the hungry forward from up to three miles away.

Link -via That’s Nerdalicious! | Photo: Leo Burnett

As an attorney trying to use a billboard to attract new clients, it’s probably best to show the client why they should hire you, not how incompetent, insane or downright creepy you are. These guys and gals aim to show the entire city why their services should be avoided at all cost.

Link

I know the idea of going to art school is a concept that we as Americans lampoon every chance we get, but making it out to be some sort of PSA worthy societal problem is downright creative!

This advertising campaign for the aptly named College for Creative Studies features young artists stuck in awkward situations when their parents discover what they’ve been up to. Sculpting is not a crime!

Link

The advertising team behind Old Spice deodorant are continuing with their hilarious, tongue-in-cheek campaign by releasing a limited edition deodorant holding bear statue for the 2011 holiday season. So, if you’re worried about someone breaking in and stealing your deodorant, this guy and his toothy grin have got you covered.

Link

The promo made its debut today in the shadow of Amazon.com headquarters in South Lake Union, where a stream of bacon lovers braved the downpour for free strips of Swinery pepper bacon.

Also free were toppings, including spray cheese, Sriracha, peanut butter, maple syrup and chocolate sauce.

Serious candidates may even get a bacon air freshener.

I just looked outside the door and there’s no cart from anyone in front of the Neatorama office. I feel a bit unloved.

Link -via DVICE | Photo: Brier Dudley/Seattle Times

(YouTube Link)

Apparently Nissin instant ramen noodles are Jedi Council approved, since Yoda has now come forward with his endorsement of the Cup Noodle. I can totally imagine Yoda sitting down in his cave on Dagobah to a hot cup of ramen noodles, they’re good for those cold swamp days.

–via BuzzFeed

The Cleveland AAF (American Advertising Federation) challenged ad agencies to a competition to make a castle of canned goods. The object was to draw attention to the needs of local food banks. The canned goods used would later go to the Cleveland Foodbank, along with a donation from the Cleveland AAF. Melamed Riley used nearly 400 cans and built a facsimile of their local White Castle hamburger outlet and named it “Crave-A-Lot.” It has lights and even a drive-through! Their castle won first place. Link -Thanks, Rachel!

There can be awkward moments when you’re a house guest. But it gets really uncomfortable when you realize that one of the people who lives in the house is a weirdo, as this ad for the Shelter Pet Project illustrates.

Organization Website -via reddit

A Canada goose ships a gift to a puppy in America by FedEx. This is illustrated with an overly-complicated domino fall using boxes in this extended ad from FedEx Canada. -via the Presurfer

Ridiculous? Yes. Eye-catching? Certainly! This ad is for the Denver Museum of Nature & Science. -via the Presurfer

This spider sculpture by Louise Bourgeois looks big enough to swallow Spider Man whole, and probably should gobble up the webslinger for being such an attention monger!

Christie’s auction house decided to unveil their newest acquisition by hiring Craig Henningsen, star of Spider Man the Musical, to commemorate the occasion with some web-headed antics. The piece is the second largest spider sculpture in the world, and is expected to sell for over 4 million dollars.

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One way to breathe new life into a meme is to autotune it. This was made from the original Rhett & Link ad for Ojai Valley Taxidermy plus the Kids React to Chuck Testa video by the Fine Brothers with audio treatment by the Gregory Brothers.  -via Blame It On The Voices

The Boy Scouts Of America are looking to recruit the future Ron Swanson’s of the world, but you don’t need a beard to join, you just need the desire to “be one with the wild” (their campaign slogan). Only time will tell whether their ads, featuring kids with epic beards, will increase their numbers or scare the wits out of potential recruits!

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A student at Tama Art University in Japan named Mayuko created a western font composed of leg hair (presumably not her own). It’s not the easiest to read, but may well go down in typographical records as the strangest -at least the strangest font to actually be used commercially! Shown here is a Adidas ad using the leg hair font. Link -via Smart Stop

This is what advertising would look like if we lived in the fantasy worlds we enjoy vicariously through video games. Products would be marketed towards adventurers and heroes, and the magical would be mundane as ad agencies try to increase sales.

My faves are the ads for hair care products featuring Final Fantasy characters and anime girls with rainbow colored hair. I guess they weren’t born with pink hair?!

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