Your friendly local weather forecaster has a unique job. They are scientists and TV personalities at the same time. They get criticized for being wrong about the weather, but also about being boring or even how they style their hair. And then you have to learn how to interact with a map that's not even there. It ain't easy.
5. THERE’S NO SCRIPT.
Your local TV weather forecaster is ad-libbing from start to finish. “Our scripts are the graphics we create,” says Jacob Wycoff, a meteorologist with Western Mass News. “Generally speaking we’re using the graphics to talk through our stories, but everything we say is ad-libbed. Sometimes you can fumble the words you want to say, and sometimes you may miss a beat, but I think what that allows you to do is have a little off-the-cuff moment, which I think the viewers enjoy.”
6. MOM’S THE AUDIENCE.
Part of a meteorologist’s job is to break down very complicated scientific terminology and phenomena into something the general public can not only stomach, but crave. “The trick is … to approach the weather as if you're telling a story: Who are the main actors? Where is the conflict? What happens next?” explains Bob Henson, a Weather Underground meteorologist. “Along the way, you have the opportunity to do a bit of teaching. Weathercasters are often the only scientists that a member of the public will encounter on a regular basis on TV.”
Wycoff’s method for keeping it simple is to pretend like he’s having a conversation with his mom. “I’d pretend like I was giving her the forecast,” he says. “If my mom could understand it, I felt confident the general audience could as well. Part of that is also not using completely science-y terms that go over your audience’s head.”
Read more about how these professionals bring us the weather forecast at Mental Floss.
(Image credit: NOAA)