Even the simple act of giving a gift can be selfish. Third Leg Studios presents a scenario in which every gift comes with a selfish intent from the giver. You think that there must be an end to the ways this can be done, but they go on and on, until everyone in the family implies their true intent.
This poor guy. He probably just wanted some candy for Christmas. And he probably put a lot of thought into the gifts he bought for everyone else. We aren't quite sure he's really related to the rest of them. Five days later, College Humor visited the same idea, except this time it's an office party, and only one guy bought all the gifts.
In this case, it's just Raphael who's figured out the way to manipulate Christmas to buy himself stuff and make himself look generous at the same time. Or so he thought. The recipients eventually call him out on it.