Tech gadget mania has turned Apple fans into such loyal customers the mere sighting of the Apple logo causes them to drop everything they're doing to stand in line, making them an easy target for pranksters.
Improv Everywhere decided to mess with Apple customers by telling them a pop up Apple store was opening in Manhattan to temporarily replace the iconic glass Apple store closed for renovations until 2018.
So they slapped an Apple logo on Manhattan's 6-train glass elevator at 23rd street, placed a line of 50 actors outside, fake Apple store employees inside and told people who came by they only had enough iPhone X's in stock for the people in line.
Naturally this made some Apple fans who passed by want to stand in line too...
-Via Boing Boing