Ways Advertisers Misunderstand How Consumers Use Their Products

Advertisers typically try to create ads that appeal to the broadest consumer base possible, since the main point of the ad is to sell products or services to the general public.

And yet those supposedly human people from the ad agencies constantly prove they don't know jack about how real humans use the products they're peddling.

Everybody knows that home gym is just going to become another rack for clothes and clutter, and playing Nintendo Switch with your friends and loved ones?

You're more likely to play Super Mario Odyssey while you're on the crapper than while hangin' with your peeps.

If advertisers want to sell more stuff they need to get real about how consumers use their products, because using a laser pointer during a meeting is boring but the prospect of using it to cause feline chaos will move units!

See 19 Ways Advertisers Misunderstand How We Use Their Stuff here


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I think advertisers know quite well how the products are actually used. A more accurate description of these would be: How the impulsive parts of many people's mind misunderstand the actual use of products (and how advertising exploits that).
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