The corporate logos created for companies like Starbucks, Footlocker and Target were created to be simple yet memorable, a logo that is easily identified by both shape and color from afar.
But how well do people actually remember those famous logos they see every day?
Signs.com challenged 156 people to draw these famous logos from memory, and even though the Target logo is just a target and the Apple logo is just an apple people struggled to perfectly recall their logos.
They called their little experiment Branded In Memory, and it proved that some people simply cannot accurately recall what a logo looks like no matter how simple the design or how many times they've seen it.
See Over 150 People Try To Draw Famous Company Logos From Memory here