How Coca-Cola is Bottled

Well, it was “bottled” in 1965, in recycled reused bottles, too. Here we get to see the process, all grooved up with hepcat teens doing their thing. If you are old enough, you’ll even sing along with the instrumental tune… “Things go better with Coca-Cola, things go better with Coke.”

(YouTube link)

Can you imagine the mind-numbing job of looking at bottles go by, checking for nicks and chips, all day, every day? I’m hoping those guys get to drive a truck or something at least one day a week. I know there weren't many chipped bottles, because the grocer would examine them before he'd give you the deposit money. Two cents a bottle. Watching these machines do their job on thousands of bottles at once is hypnotic. That’s what it took to bring you such a groovy drink. -via Digg


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The bottles were reused, not recycled - there's a big difference, particularly in the amount of energy used in production.

Provided you can get the bottles back without too much fuel cost, which should be manageable using the existing supply chain and delivery runs, it's far better to reuse than recycle.
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Back in the day most every decent sized community had a Coca Cola bottling plants. It featured a large front window where passersby could see it in operation. Each place had the city name on the bottom of the bottles. We used to play a game to see whose bottle came from the farthest place. Good times.
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