The Egg Map

Dénes Sátor, a Hungarian designer, envisions the Egg Map as a playful navigation device for tourists to use while exploring a new city. It's a compromise between enormous folding paper maps and handheld devices. To zoom, just squeeze the egg. Each quarter has a different color to help you find out where you are. Standardized symbols show visitors how to find important spots, like restaurants and public transportation.

-via Fubiz


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Is it just me, or is this some kind of weird conceptual idea or disingenuous mock up? It looks like one side was printed with an overview map, and the other with a zoom in of a random place, and not actually zoomed in a lot by squeezing.
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