But not just any air. It was air from Williamsburg, a neighborhood of Brooklyn. Yes, that Williamsburg--the hippest, coolest place on earth. If you want to live inside Lena Dunham's TV show Girls, then you move to Williamsburg. If you want to put that interdisciplinary studies degree to surprisingly profitable use, then you move to Williamsburg.
Dan Ozzi lives there. He has access to the local air. You do not live in Williamsburg and therefore do not have access to that air. But Ozzi is (or was) willing to sell you a bag of premium Williamsburg air. In a very funny article on his experience, he explains:
Since my salary as a brandegizing synergist at a boutique marketing firm barely covers the maintenance fees at my loft as is, I decided to sell a few items on eBay—some rare shoegaze vinyl from Record Store Day at Rough Trade, an extra bike seat, an unopened mixology set. But then I thought: What could be cooler than owning a sample of air from the trendiest zip code on the planet? So on Monday night, I listed a sampling of Williamsburg’s finest oxygen on eBay.
He started the bidding at $39.99. As you might expect, a bidding war erupted immediately, driving the price as high as $20,100 before eBay's administration inexplicably shut down the auction and Ozzi's account.
So: no Williamsburg air for you.
But there is hope. Consider that Williamsburg, for all of its hipness, is aging. The spotlight is moving away. And I think that I know where. And I think that I know how to profit from that change. If you are interested in a bag of authentic air from Flatonia, Texas, let me know. If you have a shipping address, I have a PayPal account.
-via Daily of the Day