At the beginning, I wondered how it would be helpful to make this film through stop-motion animation. Then it all became clear. It's the perfect medium for this story. PES's video titled Submarine Sandwich shows a mysterious deli where sports equipment, when sliced, becomes the ingredients of a bizarre meal.
Now I want to watch all of the films that PES has made. In an interview with Animation World News, PES explained how short films are able to connect with people so effectively. They're a different type of storytelling:
In my opinion a short can be even more powerful because if you can make something that people want to re-watch dozens of times it really allows you to connect. People are used to responding to these short format films because commercials have been a successful medium for fifty years. So our brain is already in tune with this idea of highly condensed storytelling.
-via Colossal