Toothpaste has always served one major purpose. To get your teeth clean. But over time, toothpaste companies have often tried odd ways to bring in new clients by offering up strange alternatives. Like this color changing toothpaste, for example. But I will go on record to say that I think maybe, just maybe, Crest just jumped the toothpaste shark. A quick glance at the above photo will tell you all you need to know.
Apparently, Crest thinks we need to be more "adventurous, inspired, and dynamic, and they think we are going to be able to achieve that by indulging in, what sound to be, terribly flavored toothpaste varieties. When your toothpaste is bottle is telling you that you need to be more adventurous, and proceeds to pour a minty chocolate paste onto your brush, something is wrong. If you need to be more adventurous, maybe just go for a nice hike?
They are also offering vanilla mint (which truthfully, doesn't sound that awful) and a lime mint combo that sounds like something out of my foodie nightmares. We give Crest points for being brave, but this feels like jumping the shark to me, and I didn't even think toothpaste could do that.