How (Not) To Run A Successful Video Game Kickstarter Campaign

The fundraising site Kickstarter officially jumped the shark recently when a young hustler raised over 50k to make potato salad for the first time, but there have been many Kickstarter campaigns over the last few years promising a product they can’t guarantee they’ll ever actually finish creating.

The main problem, as this comic by Dorkly’s own Tony Wilson and Andrew Bridgman demonstrates, is that you don’t need a completed project in any way to start raising funds.

Simply tell the online world that you’re going to make this great video game, show some concept art and a few seconds of gameplay footage, add some viral marketing and empty promises and you’ve got the makings of a free money storm ready to make it rain! That is, until your newfound funds get trimmed by the IRS and Kickstarter fees...

Check out the rest of this comic here

-Via Laughing Squid


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