The HBO Series The Leftovers is an incredibly dramatic show based on the Tom Perrotta novel of the same name.
The Leftovers is a unique take on the idea of the Rapture, where two percent of all people on Earth disappear overnight.
In the show the survivors, aka the "leftovers", deal with the loss of their loved ones while trying to keep their lives together during this strange time.
It's a dark, brooding, and extremely humanistic story that focuses on the survivors rather than the Rapture itself, and the creators decided to advertise their show with realistic Loved Ones dolls outside San Diego Comic-Con which left people with lots of unanswered questions.
Some people thought the whole thing was some kind of inside joke, or advertising for a Real Doll style silicone mannequin for sick fetishists, but those who watch the show understood the reference and yet were still totally creeped out by these realistic looking figures:
Apparently the show's creators wanted to get under our skin with their morbid exhibit, but I doubt this strange form of advertising will work in their favor considering most people who saw the exhibit had no idea what the heck they were looking at!