Small farmers in Ivory Coast find out what their cocoa beans are used for when they taste a chocolate bar for the first time. Chocolate is out of their reach economically, and cocoa beans aren’t much without the sugar, milk, and other ingredients. But how could it be possible that these farmers don’t even know about chocolate? A commenter explained that chocolate is not part of the tradition of West Africa.
I know its weird, but in West Africa a bunch of the stuff we produce is for export only. It wasn't part of the traditional food, thus people never cared to eat it, or even knew how to finish production of it. The raw materials are just sent off.
It's not just cocoa. We produce coffee but don't roast it or drink it. We produce mangos, but not mango shakes. Chicken, but the variety for export is considered 'too soft' for the local palette.
It’s touching that the first thing the farmer does is to gather his friends and show them what chocolate tastes like. However, the kids will only get to see the wrapper. The video is a clip from the Dutch show Metropolis. You can see the whole chocolate episode here. Oh, and if you begin listening to the video because you know French, be aware that most of it is in Dutch. You may still need subtitles. -via reddit