RainCity Housing is a non-profit organization in Vancouver that provides housing for people with mental illnesses and addiction problems. It wants to reach out to homeless people in Vancouver and invite them to seek help.
To do so, the ad agency Spring Advertising designed this bench ad. The back folds up and locks into place, providing a partial shelter for people who living in the open in a city sometimes called "Raincouver."
Another version of the bench has glow-in-the-dark text that says, "This is a bedroom."