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Iggy Pop, The Dalai Lama And Karl Lagerfeld Are Tortured For A Good Cause

What do Karl Lagerfeld, the Dalai Lama and Iggy Pop have in common, besides fame and critical acclaim? They’re all representing victims of physical abuse in this thought provoking ad campaign created by Amnesty International to raise awareness about the unjust torturing of prisoners.

The underlying message is that torture isn’t really effective because a tortured man will say whatever you want him to say, for example- Lagerfeld will claim that Hawaiian shirts and flip-flops are the height of elegance, and the Dalai Lama will claim that a man who doesn’t own a Rolex by the time he’s fifty is a total failure if you beat them badly enough.

It's a bit jarring to see the Dalai Lama all battered and bruised, but somehow this look really suits Iggy!

-Via Dangerous Minds

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