This poster in Vienna is set a dog's eye level. It features a handsome spokesdog proclaiming, "WUFF RRWAFF WAU!" When a dog approaches to read the text, he'll be able to smell the aroma of dog treats, which has been embedded into the paper.
This is an add for Pedigree-brand dog treats. The ad agencies Gewista and PKP BBDO developed it to tap into the long-neglected canine consumer market. There's a QR code on it, which a dog can scan with a mobile device to learn more about Pedigree's treats.
(Photos: PKP BBDO)
-via Dave Barry