A food truck is a mobile kitchen where you go to get food. A reverse food truck is a place to go and donate food and money. Finnegans, a brewery in Minneapolis, made one in order to help feed hungry people in the Upper Midwest. Martin Williams, the company's pro bono ad agency, proposed the idea and Jacquie Berglund, the founder and CEO of Finnegans, ran with it.
The truck travels wherever people congregate in Minneapolis. Sometimes people mistake it for a regular food truck and try to place orders. Organizer Angie Lee says:
They'll try and order a hamburger or a taco and we say no, we're actually taking food. And then they're like, oh my gosh, this is the coolest thing ever.
Finnegans hopes to collect $50,000 worth of food over the summer using the truck.
-via Huffington Post (warning: auto-sound)