Most American supermarket commercials push convenience, lowest prices, and freshest product, occasionally resorting to acting all hip and tech savvy in order to appeal to the younger generation.
German supermarket chain EDEKA chose to take the most interesting man route when they created this crazy ad, casting musician Friedrich Liechtenstein as the silver maned star of surreal fine dining.
He bathes in milk, steals some poor lady's croissants, and generally rocks the supermarket aisles with mad swagger as he keeps it Supergeil.
Wonder what he's singing about? Check out the full translation of the lyrics here.