Flappy Bird Ruined His Life

The game developer who gave the world Flappy Bird, Dong Nguyen, has taken the free game down because “he can’t take this anymore.” The implication is that he cannot take the attention and publicity that stemmed from the hit game.  

"Flappy Bird" was originally released for the iPhone in May but didn't become the top free iPhone app until mid-January, following a surge in popularity that seems to have kicked off in early December. Observers have voiced several unproven theories about the game's sudden success, including the use of bots to get it on Top 10 lists artificially, organic enthusiasm on social media and a surge in amusing user reviews in the Apple App and Google Play stores.

Nguyen told Chocolate Lab Apps he created the game in two to three days and says he did not promote the app in any way after its release.

According to this comic from The Joy of Tech, he’s been making $50,000 a day in ad revenue from the game. In Hanoi. Ho Chi Minh would be rolling in his grave, if he had one.  


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