There have been ads that claim biting into the sponsored product is like eating a rainbow, a ray of sunshine, a flavor explosion, a taste sensation (whatever that means), and one claims eating the product is like having an orgasm.
They all seem too good to be true (although a few do sound rather appealing), but McVities Digestives compare the experience of eating their cookies to unwrapping a puppy or kitten, cause they make you feel all warm and fluffy inside? Or because you'll be surprised at how much hair comes wrapped up in every pack?
And when you want to get a little crazy you can unwrap one of their Jaffa Cakes and get the full alien-tarsier monkey handling experience, which seems an awful like one of those sensations we mentioned earlier...
Whatever they're putting in those biscuits must be pure magic!
-Via Laughing Squid