All that Purple Haze must have gone to Jimi Hendrix’s head when he agreed to pose for this advertisement dressed as Santa Claus back in 1967, but I guess he was so used to living in an Electric Ladyland that he didn’t mind dressing as Bold As Love in order to sell a few more copies of his album.
This cover shot comes from the December 23, 1967 issue of Record Mirror, and was used to promote then new release Axis: Bold As Love, which Santa Hendrix holds in his hands for all to admire.
As a bonus you can watch a performance at the link that was recorded the night before at Christmas on Earth Continued, with thirteen minutes of footage showing Jimi jamming at his prime.
Via Dangerous Minds