If you were hired to create an ad for dog shampoo and cosmetics, you would probably be inclined to include dogs in the ad. Of course, that's not going to get your brand noticed beyond groomers, breeders and people already in the market for dog shampoo and cosmetics.
But ad agency BETC London knows how to get attention for their company. That's why they decided to show how well Wildwash natural dog products work not on dogs, but on grown men with their hair and beards styled to look like common show dog breeds. And aren't they pretty?