Is This Hot Mom a Fat-Shaming Bully?


Photo: Mike Byerly - via Maria Kang's official website

Thirty-two-year-old mother of three little boys and fitness enthusiast Maria Kang posted that photo above, featuring herself (and her washboard abs) with the caption "What's Your Excuse?"

Since she posted it on Facebook, Kang's photo has gone viral. It has garnered more than 16 million views and over 30,000 comments - most of which are positive "You go, girl" type. But some people took offense and called Kang a bully for "fat-shaming" women. Some even called her a "bad mother," accusing her of spending more time exercising rather than caring for her children.

To which, Kang replied in this (not-so-apologetic) apology:

I'm sorry you took an image and resonated with it in such a negative way. I won't go into details that I struggled with my genetics, had an eating disorder, work full time owning two business', have no nanny, am not naturally skinny and do not work as a personal trainer. I won't even mention how I didn't give into cravings for ice cream, french fries or chocolate while pregnant or use my growing belly as an excuse to be inactive.

What I WILL say is this. What you interpret is not MY fault. It's Yours. The first step in owning your life, your body and your destiny is to OWN the thoughts that come out of your own head. I didn't create them. You created them. So if you want to continue 'hating' this image, get used to hating many other things for the rest of your life. You can either blame, complain or obtain a new level of thought by challenging the negative words that come out of your own brain.

With that said, obesity and those who struggle with health-related diseases is literally a 'bigger' issue than this photo. Maybe it's time we stop tip-toeing around people's feelings and get to the point. So What's Your Excuse? - Maria Kang

As a recovering bulimic, Kang said that she understood why people are so defensive when it comes to their weight. She told Yahoo! Shine, "I think people struggle with their weight. When you add on being a mother - and the pressures we face to have it all and be everything, including fit - the expectations are so high. I think some moms saw the picture and just said, 'This is ridiculous.'"

But body image IS a big deal (exhibit A: the hullabaloo over Barbie's shape), so is Kang's "What's Your Excuse" photo is a case of fat-shaming? Or did she do the right thing by challenging people to exercise and take better care of themselves?


It's great she's achieved what she has and good that she can encourage others. I guess the issue is that she's phrased it - "What's your excuse?" - as an assumed failing on the part of anyone not as toned and fit as she is. If you don't assume that her physique is the ideal, then "What's your excuse?" makes no sense.
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I object to her arrogant assumption that I need to have an excuse for the person I am. I don't owe her a damned thing--not an excuse, not an apology, not a justification for my life. She can go raise her pack of brats and stay the heck out of my business.
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After having lived with other people in a couple different households where food and cooking was shared, so everyone ate very similarly to save money, I've seen some vast differences in how different people handle food and exercise. Not just the guy who was a rail without exercise and always eating seconds, but for example watching a couple people work out together, with one gradually lose a pound ever week or two, and another taking more than a month to lose a pound, while being really miserable for the whole time.

I think the problem with a lot of things like this, is that they involve people assuming everyone is just like them and that the same amount of effort is needed by anyone. Even if that isn't true in this specific case, it happens so often that others will just assume that is what is happening.

It is rarely completely impossible for people, but for some, the amount of effort and misery involved leaves the question of it is a net gain for the person's life, if living an extra year is worth it if you spend decades not enjoying life. I can't blame someone for making that choice different than I would, especially if they aren't doing something egregious and instead are spending that time and effort to better themselves in a different way.
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Her message is a good one, especially for young mothers who really need their energy. It was the way she delivered it - "What's your excuse?" sounds like a put down and a dare rolled into one. It is taunting. She may not have meant to come across holier than thou, but it certainly smacks of it. I applaud her for her accomplishments. When I was a thin, young mother, PTA ladies hated me, and my college counselor (I went back after kids) told me I'd never make it anyway. So I get her message. She just could have been a little less smug giving it.
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Yeah, it's not the picture, good on her for her accomplishments but it's what she SAID that came across as mean and belittling, especially coming from someone who has struggled with eating issues. She found something that worked for her, great, but her thing may not work for others. I struggled for years trying different routes and then found something that helped me, it wasn't the cure all but it was a step to better until I find more tools to take it even further than that, and the last thing I'd do is tell everyone they should do what I did or else it's just an excuse. Rude.
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She did the wrong thing, not only because it is narcissistic and self-righteous, because also because it is ignorant. Like many fitness fanatics, she does not grasp that most people will never, ever be able to look like that. No matter how much they exercise, no matter how little they eat, no matter how many supplements they consume...most people can NEVER look like this. Washboard abs? Many of us have them, especially if we have good posture. But most of us have greater than 5% body fat so our ab muscles are not visible through our skin. The lack of cellulite? Sorry, whether or not you get cellulite is purely genetic, even thin people and athletes get it. It has nothing to do with exercise and diet and everything to do with your connective tissue. Just two of the many lessons I learned the hard way after losing 80 pounds and doing situps like a madwoman (100-200 every day for more than a year).
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Let me guess, she is a personal trainer or fitness instructor of some kind? A lot more of us would look like this too, if we exercised for a living. You don't expect to have the same type of body as a professional athlete, do you? We all need to realize that the standards for fitness professionals do not apply to the general public. At least she looks healthier than the bone thin models and actresses so many of us idolize.
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Anybody that's been to the gym has encountered folks like her...judgmental narcissists that spend hours every day staring at themselves in the mirror while pumping themselves up...I don't envy or admire them and have no interest in emulating them.
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The fact that she has two different websites listed in this professionally taken photo tells me it's a marketing ploy by a fitness professional. This is akin to a rocket propulsion expert asking what's our excuse for not knowing advanced calculus. Exercising is her job. What's her excuse for not knowing how to do all our jobs?
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She's very good at marketing, I'll give her that. The thing's quite viral, and the controversy surely helps with that.

I, too, applaud the accomplishment, but don't care for the written message which seems unnecessarily belittling to those who either cannot or _choose_ not to do the same (as is everyone's right).

I wonder if (and how long) she breastfed the three of them, though that's probably a whole different can of worms... Religion might be a less controversial topic...
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Eh, perfect body - although too flat chested for me - but anyone who is so opening happy is hiding something. Not because they are bad, but because no one's life is perfect.

Plus, the whole bragging/dare thing is insulting. It's like I never buy the stuff that's forced on me in internet ads . . . to hell with em . . .
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My excuse is that I like chocolate, and cake, and I really LOVE chocolate cake. But seriously, while I understand what she means, I do agree she could have been a little more tactful about it if it was going to be taken off fitness blogs. On the other hand, just because you disagree with something doesn't make it wrong and I think that whoever started this "fat-shaming bully" issue is probably someone who should put down the donuts & take a walk around the block. I really think the picture and the slogan aren't that bad in context of the website they were published on. It's like going to a porn site and complaining about objectification.
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I don't see anything wrong with what she did. I wondered if the question was "What's your excuse for not adopting?"
But it could have easily been an ad for birth control, taken out of context as it is.
The Fitness world is all about embarrassing you, so of course she sees nothing wrong with it. If you feel insecure about your body because of this, then it worked. The ad's not for regular plump people - it's for people who were in shape and then got lazy and let themselves go - not chubby mothers.
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" I won't even mention how I didn't give into cravings for ice cream, french fries or chocolate while pregnant or use my growing belly as an excuse to be inactive."

As someone who was bulimic, there was a time when she did give in to those cravings and couldn't stop herself from overeating and then throwing up. During that time, I'm sure she wanted to resist many times, but for various reasons (psychologically), she could not. As someone who endured this hardship, she should have empathy for people who are not yet or may never be capable of "resisting" these urges. She should understand that it's not about being "lazy", but about being in a place in your life emotionally, physically, logistically, genetically, etc. where you can make better choices and dig yourself out of the hole you're in. And just because she managed it does not mean others should be able to do as well as each person lives in a different skin and has different challenges.

Rather than hold herself out as a triumph, she should remember when she also was a failure and regard those who are still where she was with kindness and compassion. But, then, she's selling something now, isn't she? And it's not healing and wellness.
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