Got a beard? Then you've got potential ad space to rent! Cornett-IMS, an ad agency in Kentucky, came up the idea. It has already leased billboard space to the restaurant company A&W:
At least, that’s what A&W was thinking when they signed up with a Kentucky-based agency to create “beardboards.” According to Biz Insider, the “half-joke, half genius” scheme involves paying men with beards $5 a day to walk around with a mini ad clipped to their facial hair.
“We’re getting a ton of emails from guys with epic beards that want to host beardboards and we’re actually in talks with some brands that want to be Beardvertisers. I think we’ll probably be seeing some beardboards in the wild before too long,” said agency Cornett-IMS’s Whit Hiler.