The Answer is No

A Twitterbot has arisen to illustrate Betteridge's law of headlines, which states that any headline in the form of a question can be answered "No."

This story is a great demonstration of my maxim that any headline which ends in a question mark can be answered by the word "no." The reason why journalists use that style of headline is that they know the story is probably bollocks, and don’t actually have the sources and facts to back it up, but still want to run it.

Therefore, The Answer is No replies to such headlines on Twitter with "no." It's a pretty busy bot. Link -via Laughing Squid


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I learned a similar rule early in my radio career. Never start an ad with a question, because the listener will immediately be prompted to answer it instead of listening to your pitch. Just tell them what the situation is. It was difficult to get sponsors to understand this.
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