Blizzard, the company behind the online game World of Warcraft, has announced that its fundraiser for hurricane Sandy relief has raised $2.3 million dollars -all from players with big hearts who bought a virtual kitten.
The money was raised in-game by offering players the chance to adopt a fiery pet cat known as a “Cinder Kitten.” The pet was offered to players at the price of a $10 adoption fee, and Blizzard announced that all the money would go to Sandy relief even before the Cinder Kitten was added to the game. The community responded in record numbers, snapping up the fiery little furballs.
The money was presented to the American Red Cross. Link