23-year old Xiao Feng doesn't want to get a job. He'd rather spend his time playing video games. To discourage this activity, Feng's father hired players to hunt down and slay his son's characters:
Unhappy with his son not finding a job, Feng decided to hire players in his son's favorite online games to hunt down Xiao Feng. It is unknown where or how Feng found the in-game assassins—every one of the players he hired were stronger and higher leveled than Xiao Feng. Feng's idea was that his son would get bored of playing games if he was killed every time he logged on, and that he would start putting more effort into getting a job.
Now that's creative parenting!
Of course, if you already play on a PVP server then you're probably used to being repeatedly ganked as soon as you log in, so there's probably not much change in quality of life (death?) there either.