Can Sex Help Sell Coffins?

Ad execs have long known that sex sells. But can it sell coffins? Enterprising coffin-maker Zbigniew Lindner swears by it. He has been printing calendars of sexy women posing next to coffins years now:

One image from the 2013 edition of the calendar has a blonde model, wearing only a skimpy thong and with a snake draped around her neck, reclining on a coffin. In another, a woman wearing a crimson corset is depicted pulling out the heart of a man lying on a casket.

"My son had the idea of creating the company's calendar... so that we could show something half-serious, colorful, beautiful; the beauty of Polish girls and the beauty of our coffins," said Zbigniew Lindner, the firm's owner.

"We wanted to show that a coffin isn't a religious symbol. Its a product," he said. "Why are people afraid of coffins and not of business suits, cosmetics or jewelry?"

The Catholic Church is understandably upset. Piotr Pilat and Dagmara Leszkowicz reports for Reuters: Link (Photo above via Se.pl, which has more photos)

And yes, I know you want to see the calendars, which you can do at your own risk over at the company's official site: Kalendarz Lindner


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Sex has often been compared to death; they are both 'transcendent' experiences... for men. I'm going to guess too that the target customer in this ad campaign is also male.
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