John Cozzoli has collected over 500 movie artifacts, mostly relating to "lesser-known horror movies of the 20th century." Collectors Weekly talked to Cozzoli about his wonderful but obscure set of ephemera.
Primarily devoted to Mexican lobby cards, or small placards displayed in theater entrances to advertise upcoming films, and American pressbooks, which provided promotional guides for theater owners, Cozzoli has curated an extensive array of cult-classics on his blog, Zombos’ Closet. Spanish-language lobby cards specifically piqued his interest because of their exaggerated details and wild graphics, unrestricted by more prudish American guidelines.
Cozzoli’s dream is to preserve these campy bits of horror film history, particularly items made during the golden era, which lasted from the 1940s through the ’60s. In the process, he’s created a virtual haunted house of zany, lurid, and sometimes downright disgusting marketing materials.
You can see some of those wild lobby cards when you read the interview. Link