The Virality of Gangnam Style vs. Call Me Maybe

So. Unless you've been living under a rock, you've probably seen Carly Rae Jepsen's Call Me Maybe or Psy's megahit Gangnam Style and their parodies (and perhaps even the ultimate mashup yet, Gangnam Maybe). Well, everybody has and it shows.

Here's the comparison between the two, courtesy of YouTube Trends:

As you can see, "Call Me Maybe" has been insanely popular over the past six and a half months. But what you don't see is the velocity with which "Gangnam Style" has exploded. To examine that, we've charted the daily viewership for these videos and mapped out the days since they were first posted:

As you can see here, within just 2 months, Korean pop anthem "Gangnam Style" has increased to an average of over 6 million views per day. But you can also see that "Call Me Maybe" has had unusually strong staying power, averaging over 1.5 million views each day throughout the entire summer. That kind of sustained audience is uncommon and it still remains unclear just how long "Gangnam Style" will be around. [...]

- "Call Me Maybe" has been a somewhat American phenomena, while the "Gangnam Style" craze has been a bit more global.

- Much of the attention on "Gangnam Style" has focused on its outrageous music video, while the attention "Call Me Maybe" has gotten has been more about the song's pop culture spread.

- On the fan reaction front, PSY fan videos are just starting to appear, but videos mentioning "Call Me Maybe" have been seen nearly a billion times.

Kevin Allocca of YouTube Trends has the post: Link


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