The idea for the wine purse originated a few years back in Sweden. Alternative wine packaging has been surging across Scandinavia, and luxury wine expert Takis Soldatos took notice, Stern says. Soldatos then paired up with the bag designer, Sofia Bloomberg, and came up with the Vernissage brand. Since its Swedish debut in 2010, the wine-in-a-purse has launched in China, Japan and several other countries in Europe.
Nothing says taste and class like boxed wine and designer handbags, so get ready for this: Vernissage's "bag-in-a-bag" of wine. It's boxed wine, shaped like a couture handbag!