Jack Daniel's Has An Incredibly Nice Trademark Lawyer





When Patrick Wensink used the artwork on the left for his book, he didn't realize there would be any problem, but sure enough, Jack Daniels stepped in to protect their trademark. Unlike just about ever other trademark lawyer ever though, Jack Daniel's lawyer Christy Susman was actually nice about the matter, sending the letter above that kindly requests that the author not use the artwork in the future. She even offers to help pay for a new print run if he was willing to stop printing the books even sooner.

Now that's a bit of legal civility worth toasting.

Link Via BoingBoing

 

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That is a lesson the 'brand police' at the London Olympics could learn. They are threatening people who arrange 5 donuts the wrong way in a shop window.
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I can't help but think that Good Ol' Jack doesn't have a legal leg to stand on. Hence the soft approach. And it's safe to assume that the last thing they wanted was for this thing to generate even more publicity for the book. Oops!
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Thanks Ted, I fixed it.

PeterW, I disagree. I've seen plenty of companies with absolutely no legal grounds to threaten someone and they still do it in a totally rude manner knowing that their team of high-priced lawyers can screw over a small company or individual even if they are completely in the wrong. Jack Daniels didn't have to be nice, they chose to be.
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