This awesomely abstract piece of structural art is called the Coca-Cola Beatbox, and it can be played like a musical instrument by visitors who come into contact with its crystalline walls.
Here's how it works:
The Coca-Cola Beatbox, as its called, was designed by Asif Khan and Pernilla Ohrstedt and is made up of over 200 "interlocked translucent air cushions, each the size of a billboard." Those air cushions contain different sounds—which include athletes' heartbeats, shoes squeaking and arrows hitting a target—and will be triggered by people walking in and out of the Beatbox through gestures and movement.
Advertising gimmick or not, this is a pretty cool idea that's guaranteed to add a bit of color to the 2012 Olympic Games in London.
Link --via Gizmodo