Why do food bought from McDonald's look nothing like the ones on their ads? Usually, this is where we cue the outrage from blogs about the difference between fast food ads and reality, but not this time.

This time, McDonald's Canada Director of Marketing Hope Bagozzi explains what's going on behind the scenes of a McDonald's photo shoot: Hit play or go to Link [YouTube] - via Metafilter 

Is the honesty refreshing or does it just make you hungry for a Big Mac?