A new Priss supermarket opened in Süderlügum, North Frisia, Germany, on Saturday with a special promotion offering €270 worth of groceries to the first 100 shoppers who showed up in their birthday suits. The offer went over much better than expected, with around 250 naked people waiting as the store opened.
Supermarket manager Nils Sterndorff was overwhelmed by the success of his gimmick. “I never thought a hundred people would come, I thought maybe more like ten,” he said.
The shoppers were mostly Danish, who often cross the German border to shop because prices are generally lower. Link