What do you get when you combine pizza with sub sandwich? Neatoramanauts, meet the P'zolos, the newest creation from Pizza Hut (who also brought you the hot dog stuffed crust pizza, pigs in a blanket pizza, and cheeseburger pizza).
It's aimed at rival Subway:
The chain’s new product, officially launched this week, comes in Meat Trio, Italian Steak and Buffalo Chicken and looks like a cross between a sub, a roll and a Costco-style chicken bake. Each comes with either ranch or marinara dipping sauce and sell for $3 ($5 for two).
Pizza Hut’s bid for sandwich domination involves transforming a pair of Chicago Red Line subway trains into giant P’Zolos and handing out freebies to passengers on Thursday. They’re calling it — natch — a “Subway Takeover.”
Subtle, they’re not. Then again, the P’Zolos’ creators also say they’re “rescuing sandwich-lovers from the doldrums of cold cuts.”
“It's more than a sandwich,” crows Kurt Kane, Pizza Hut’s chief marketing officer. “It's a new flavor creation that is leaving the sub category behind."
Tiffany Hsu of The Los Angeles Times has the story: Link
What do you think, Neatoranauts? Yummy or yuck?
Previously on Neatorama: Fast Food Flavors You Won't Find in the US