In the 2009 film "Up in the Air," the loyal American business traveler played by George Clooney was showered with attention after attaining 10 million frequent flier miles.
Rothstein and Vroom were not impressed.
"I can't even remember when I cracked 10 million," said Vroom, 67, a big, amiable Texan, who at last count had logged nearly four times as many. Rothstein, 61, has notched more than 30 million miles.
But all the miles they and 64 other unlimited AAirpass holders racked up went far beyond what American had expected. As its finances began deteriorating a few years ago, the carrier took a hard look at the AAirpass program.
Heavy users, including Vroom and Rothstein, were costing it millions of dollars in revenue, the airline concluded.
This is clearly a case of launching a promotion without crunching the numbers, or thinking "what could possibly go wrong?" American Airlines investigated both Vroom and Rothstein for fraudulent use of their passes. After raising the price of the unlimited passes to $3 million (with an extra $2 million for a companion pass), no more were sold. The airline filed for Chapter 11 bankruptcy last November. Link -via Metafilter