To Apple fanboys, the smell of a new MacBook Pro has got to be the equivalent of that new car smell. And now, it's in fragrance form, thanks to Melbourne-based performance artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn:
A few months ago these young artists approached Air Aroma seeking assistance with creation of a unique fragrance for their upcoming art exhibition. The aroma requested for the project was the scent of an Apple product being opened for the first time.
A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognize this smell. The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.