Mike and Ike Split Up

Say it ain't so! Mike and Ike (of the chewy fruit-flavored candy) are splitting up and fans are devastated. Devastated!

WHEN beloved pairings split, fans may grow distraught, at the prospect of Simon without Garfunkel, Lennon without McCartney, or Martin without Lewis.

Now Mike and Ike, the brand of chewy fruit-flavored candies, is announcing its pair is separating, and hoping the development captures the interest of younger consumers.

Packaging that began appearing in stores recently has logos with either “Ike” or “Mike” scribbled out, as if by a felt-tip marker.

On the back of packages with Mike’s name crossed out, a handwritten message from Ike faults Mike for “spending way too much time on his music.” Packages with Ike’s name crossed out have a message from Mike faulting Ike for “spending way too much time on his graffiti art.”

Chew over this report by Andrew Adam Newman over at The New York Times: Link


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