Why Are Chocolate Easter Bunnies Hollow?

Many of us remember the first time we got a large chocolate rabbit in our Easter baskets and were disappointed to find it was only a hollow shell of chocolate. Are candy companies trying to teach us a lesson in disillusionment and distrust?
Of course not. The answer is simple, according to one chocolate maker: hollow bunnies are easier to eat.

“If you had a larger-size bunny and it was solid chocolate, it would be like a brick; you’d be breaking teeth,” says Mark Schlott, vice-president of operations at R.M. Palmer in Reading, Pennsylvania, one of the first and largest manufacturers of hollow chocolate bunnies.

And, of course, hollow is usually cheaper to make, though Schlott phrases it more delicately: “Hollow has a greater perceived value. It creates a much greater chocolate footprint than solid.”

Well, that answers that, but you'll find the complete history of the chocolate Easter bunny, no matter how hollow, at Smithsonian's Food & Think blog. Link

(Image credit: Flickr user Kerstin Wellekötter)

Oh for pete's sake, lol. I know everyone learns in English or Composition class that your first paragraph should grab the reader right away. But there are good and bad ways to do that. This one is an example of the bad way. Candy companies wanting to teach mistrust and disillusionment? The author of this mini-article should feel embarrassed. I know I am for him/her, lol.

Not once in my childhood did I--or anyone else I know--feel cheated that the bunny was hollow. That is what makes it so tasty! And what kid didn't giggle snapping off an ear? And there is also the obvious point that a solid bunny would be impossible to eat. You would either have to gnaw on it like an animal or cut it into bite-able sizes. (And besides, solid bunnies just don't taste the same)

The disappointment I saw in kids is when they got a SOLID bunny in their Easter basket. And weeks later, what Easter chocolates are on markdown, the retailer trying to offload what inventory they have left? SOLID chocolate bunnies, or the Captain Crunch-filled kind, and very often the marshmallow-filled ones as well.

But all this chocolate talk has given me a hankering for a hollow bunny, since I went through mine faster than a politician spends campaign money. Unfortunately, all the hollow bunnies are gone, long-sinced scooped up by chocolate lovers who know hollow bunnies are the best!
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B.S.!!! No one breaks their teeth on thick chocolate. That's as believable as swamp gas and weather balloons in place of UFOs.

Palmer shouldn't even be able to claim they make chocolate. It's a brown waxy substance that looks like chocolate but tastes unlike any decent chocolate I've ever had.

I had good parents who never gave me and my brother that stuff. We got real English Cadbury bars and Lindt chocolates. Spoiled us so we know what good chocolate tastes like. Later we found a local chocolate shop that made their own chocolate bunnies. THREE foot high and solid! Pricey? Sure. Worth it? You betcha!!
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Yep, I remember the solid bunnies too. The gnawing was part of the fun - although living in a subtropical area now, I suspect they'd be a lot easier to eat here.

@Dan K - I love the way you think! That sounds delicious.
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I'll have to agree with Takuro: Palmer is the last place to answer any questions about chocolate bunnies because they don't make chocolate bunnies. They make brown solid matter bunnies ("chocolate flavored").
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teaching you about dissolutionment and distrust? now that happened when your parents lied to you about easter bunnies and satan claws... and now you teach your children the same lies... shameful
otherside of the coin...chocolate good
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Like I'd trust anything coming out of palmer - they can't even make a passable chocolate, it's more like brown wax. There are other companies out there that not only make chocolate, but some that offer solid chocolate bunnies - and they don't get any complaints about broken teeth, because their customers are generally not that stupid.
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The first Easter when our family switched over from solid to hollow bunnies was a sad one. It never even occurred to my mom that such a thing as a hollow bunny could exist. I think she was more upset about it than us kids. Solid bunnies became very difficult to find over the years and I think now they're solid at a premium over the cost of extra chocolate required to make them just because the volume is so low.
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Palmers makes the most disgusting "chocolate" I've ever eaten. My mom gets their bunnies every year (even though I'm long from childhood). That thing goes straight in the trash.
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I remember solid chocolate bunnies and I never broke my teeth.

Haha, "greater perceived value"; perceived value, not actual value.
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"“If you had a larger-size bunny and it was solid chocolate, it would be like a brick; you’d be breaking teeth,” says Mark Schlott, vice-president of operations at R.M. Palmer in Reading, Pennsylvania, one of the first and largest manufacturers of hollow chocolate bunnies."

never eaten a chocolate bar mark?

what BS, just say "cause its cheaper to manufacture/ship" and be honest.
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