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Why Are Chocolate Easter Bunnies Hollow?

Many of us remember the first time we got a large chocolate rabbit in our Easter baskets and were disappointed to find it was only a hollow shell of chocolate. Are candy companies trying to teach us a lesson in disillusionment and distrust?
Of course not. The answer is simple, according to one chocolate maker: hollow bunnies are easier to eat.

“If you had a larger-size bunny and it was solid chocolate, it would be like a brick; you’d be breaking teeth,” says Mark Schlott, vice-president of operations at R.M. Palmer in Reading, Pennsylvania, one of the first and largest manufacturers of hollow chocolate bunnies.

And, of course, hollow is usually cheaper to make, though Schlott phrases it more delicately: “Hollow has a greater perceived value. It creates a much greater chocolate footprint than solid.”

Well, that answers that, but you'll find the complete history of the chocolate Easter bunny, no matter how hollow, at Smithsonian's Food & Think blog. Link

(Image credit: Flickr user Kerstin Wellekötter)

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"“If you had a larger-size bunny and it was solid chocolate, it would be like a brick; you’d be breaking teeth,” says Mark Schlott, vice-president of operations at R.M. Palmer in Reading, Pennsylvania, one of the first and largest manufacturers of hollow chocolate bunnies."

never eaten a chocolate bar mark?

what BS, just say "cause its cheaper to manufacture/ship" and be honest.
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I remember solid chocolate bunnies and I never broke my teeth.

Haha, "greater perceived value"; perceived value, not actual value.
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I remember solid chocolate bunnies as well, and I loved them. Took some gnawing, but that's not really a problem. Hollow is a cheat.
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Palmers makes the most disgusting "chocolate" I've ever eaten. My mom gets their bunnies every year (even though I'm long from childhood). That thing goes straight in the trash.
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