Inside the Peeps Factory

The New York Times has a photo gallery in their Easter weekend magazine featuring a peep inside the Peeps factory. See the parade of marshmallow chicks on their way to a store near you!
It takes six minutes to make a Peep. Ingredients are mixed, air is injected and the emerging Peep is blasted with a sugar shower and decorated with two tiny eyes made of edible wax. But for such an innocent marshmallow-and-sugar pastel candy, the Peep is surprisingly polarizing. Peeps hater Web sites show pictures of Peeps dipped in liquid nitrogen and smashed with hammers. Admirers dress them in costumes and arm them with plastic swords. Matthew Beals, director of the 2009 documentary ‘‘The Power of the Peep,’’ said their appeal endures because ‘‘they coexist as both cute and horrible.’’

Link -via Buzzfeed

(Image credit: Nikolas Koenig for the New York Times)

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