The Nordic insurance company Trig aired this ad with the tagline “When you have peace of mind, you can give peace of mind to others”. -via Buzzfeed
In case you are wondering about the dog used in this ad, his name is Matisse, and there’s a video about him just ahead. In English.
LisaL
I would go in to the surrounding stores, tell a manager or something and get them to make an announcement over the speakers. Or if the poor pup looked really bad I’d call 911.
Mike89345876345
you’re damn right I would do that.
and no, i wouldn’t wait around for police to show up, that dog was dieing in there.
i would of course call the police, and make sure the owners got locked up for animal abuse.
Daniel Kim
Excellent ad, and I am relieved to have seen the followup on the dog actor.
What a sweet doggie!
Daniel Kim
Up until I saw the dog, I thought the girls were going to steal the car. Really neat twist on the scene that makes the ad more powerful.
marcus
This is foolishness. Yes, save the dog, go to jail for criminal damage to property. The acts shown would be a felony in Illinois, and don’t waste your breath with the imaginary defenses to the criminal charge. Then let’s look at what happens when you now have a dog you know nothing about laying on 100 degree asphalt. The dog runs away. It bites you or someone else. Either way, it now faces a much more certain death than if you had done what you should have done…call the police on your cell phone (don’t tell me there is a teenager/young adulut in the country without a cell phone) and wait for the cops to arrive. And that does not even include the owner of the car coming around and kicking your butt or pepper spray/taser you until the cops come to arrest you.
The point is, you can make these situations look so romanticized and heroic until you actually give some thought to what is happening. Reality bites.
cathy
Yes I would do this!! And I would hope most people would as well. A smashed window is nothing… but the suffering and death of an innocent is something we cannot ignore.
JeffB
Damn right I would do this. Than I would want to take the brick and smash the owner of the car. It truly makes me sick to my stomach on how so many human beings treat animals. The animal cruelty laws in the USA are so pathetic and embarrassing. Murderers and rapists have more rights than a wonderful, innocent dog.
Chrissy
@LisaL – I used to work in a supermarket and whenever there was a dog stuck in a car they would announce the license plate number, but people rarely respond because they know exactly why they’re being called. We would call the cops all the time.
I don’t understand why it’s so hard to leave your pet at home when you know you’ll be shopping.
Stubb
I have to correct you on one glaring error. The name of the company is Tryg, not Trig.
“Tryg” is Danish (Norwegian and Swedish spell it “trygg”), and means “safe, secure, protected”. A better translation of the slogan would (in my opinion) be “When you are protected, you can protect others”.
The Danish company Tryg recently bought the Norwegian company Vesta-Hygea, which I think have a much more delightful name. It started off in the 1880s as two separate insurance companies: Vesta fire insurance and Hygea life insurance.
Vesta was of course the Greek goddess of “Hearth, Home and Family”, and as such a very fitting name for a fire insurance company. Hygea (Hygieia) was the daughter of Asclepius, and the goddess one turned to for prevention of sickness and continuation of good health. A proper name for a life insurance company.
Then some Danes with a silly company name comes and strips all the nice Greek mythology links away.
The object most Norwegians associate with the name Vesta is probably the lifebuoys. Since 1952 the company has placed more than 33,000 lifebuoys along the coast of Norway, on places where people gather to play and swim in the sea, or where accidents happens easily. Over the years, these buoys have contributed to saving more than a thousand people. Each buoy has a designated, volunteer caretaker, though maintenance costs are subsidized.
All in all, it comes back to the main message. If you feel safe, protected and free to act, it is much easier to take that final decision and break that car window or throw that buoy when the situation calls for it.
Not that I expect them to put up Tryg emergency bricks om parking lots in case of doggie distress, but it might work as a publicity stunt…
JJUUSSTTIINN
If I couldn’t readily find the owner and had no way of contacting the police, I’d break in. However, I wouldn’t throw the rock through the window next to the dog’s head! Think, ladies!
John Farrier
I hope that I would but…marcus is probably right.
Would I damage property for a dog? Yes, certainly. Would I go to jail for a dog and all the other consequences that entails? No.
If it’s a kid, then yes.
ted
So you’d save a goat but not a dog, John? 
I wonder if people would be as sympathetic if the model throwing the rock in the window wasn’t so hot?
narcoticelegance
I would do this. I have done this. Not with a car though. A neighbour went on a drug binge and left her 8 puppies locked up in the garage alone without food or water. After hearing the dogs whine for half the night, I snapped. I managed to break open the door to the house enough so I could reach the lock and I let myself in. I emptied out the dog food bag on the garage floor…just in case.
The stupid neighbour had to be dragged home by her elderly parents because her binge ended up lasting a week. Some people really shouldn’t be allowed to have animals.
MrBeat
Nice one. 2 people were recently condemned in my country (Spain) due to what u can see in this TV ad, a policeman broke the car window and the “Justice” condemned him too pay the broken window lol
Stephanie
I would call 911, and ask them if I should break the window. That way, the call is recorded, and a person of authority could perhaps be held accountable for the instructions they gave you, regarding the legal consequences.
bepp
In the countries the ad is intended for it would not be a felony to break that car window.
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RD
hmm...
