This here's a craft beer for the gamer in your life, the kind of beer enjoyed by those who also enjoy apocalyptic first person shooters, and products named after in-game brands. By dubbing his delicious beer Brow Sweat, craft brewer Calum has made a pale ale worthy of an eternity under the sea, in true Bioshock fashion. Here's how I imagine the radio spot would sound:
"If you've had a long day lurking around Rapture in your grimy party getup, bashing people with a lead pipe and talking to yourself maniacally, you need to sit down and relax with a Brow Sweat Brew from Ryan Industries, a pale ale without all that ADAM from a name you know you have to trust...or else! Pick one up today at your nearest Circus of Values!