DC Launches Charity Campaign Fronted By Justice League



DC Comics has been making some ambitious moves lately, from a logo re-design to a 52 title relaunch, but their newest move should prove to be most heroic-a charity called We Can Be Heroes which will raise money to benefit humanitarian efforts in Africa. Here's the dollars and cents of it all:

Donations of any amount made at the We Can Be Heroes site will reportedly be matched by DC Entertainment 100 percent, with 50 percent of branded "We Can Be Heroes" online merchandise sales being donated to the fund (unless you buy in Maine, Massachusetts and Alabama). Between these and other efforts, DC says that its three WCBH partners will receive a combined total of at least $2 million over the next two years.

Caped superfolks in print are fine, but stepping up to the plate and making a difference in the real world is truly noble indeed!

Link  --via ComicsAlliance

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'Not sure what you mean by relaunch "flop" - the New 52 broke records and was the reason DC beat Marvel Comics for last year's comic book sales.
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